Please meet our new brainchild:
Products inspired by the streets of Tokyo.
Tokyo streets are bursting with visual delights at every turn and Tokyo Signs is our place to gather them.
Our aim is to capture everything we encounter in the Japanese streetscape: roadmarks, signage, advertising, traffic signs, storefronts, sign boards, neon lights, street art and everything in-between.
We use those inspirations to create fresh graphics for products which are a tribute to Tokyo and its visual street culture.
The Identity & Website
The Tokyo Signs logo takes cues from the glittering neon signs and the Kanji character for Tokyo (東京). Generally a thick line style and rasterized patterns are used for illustrations.
The homepage of the web shopping site resembles a short stroll in the a Japanese street. The photos are continuously updated by our Instagram account and the products sprinkled in-between pay tribute to their surrounding with street inspired graphics and patterns. After each site reload the layout reorders like the fast changing Japanese cityscape.
Take a visit to the newly launched site here: