At a Glance

Playful cover image illustrations for Think with Google website focused on insights, trends and research in digital marketing.

In Detail

Think with Google (TwG)emerged from various other Google initiatives to position itself as a thought-leader on topics like consumer trends, marketing insights and industry research.

Google’s source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business.

TwG covers a lot of different industries on the site and most posts include a featured image at the top of articles However, sometimes it happens that an article does not include an individual photo or illustration and TwG needed a fallback image solution.

Think with Google APAC (Asia-Pacific) commissioned us with the design of these illustrations. The illustrations had to cover 10 industries TwG reports on, plus a general image for all articles which sit between various topics.

Concept Sketches

In a first step we sketched out 4 different illustrations angles for the client to choose from:

• Frontal View
• “Hands” View
• Birds-eye View
• Flat Object View.

After the client had chosen two “View” preferences for each industry illustration, we created an extensive amount of sketches with various angles for each topic

In a final step the client opted to choose a mix of the various Views and sketches and the final vector illustrations were drawn.

Final Illustrations