Tokyo Apartment - Identity Design

Corporate identity and website re-design of, the well-known apartment search portal for Tokyo. The site is run by Big Brother K.K. (partly owned by Gplus Media). The challenge of this project was to harmonise and merge 3 separate websites into one (,, and adding three more site sections (serviced apartments, property valuation and property management).

Through the incorporation of these formerly separate sites, all offered services are benefiting from the combined traffic of the new site.

Bento Graphics provided identity design, logo & icon design, information architecture and thorough prototyping with wireframe graphics, final graphic design, standards compliant-semantically marked up XHTML templates and CSS styling. Additionally set-up and implementation of a bilingual J/E WordPress site for the “Property Management” and Big Brother K.K. section of the site. Extensive consulting and final CSS & XHTML fixes for the whole site. Programming: GPlus Media.

The visual concept of the site plays with a uniform house logo, which is altered from section to section of the site. For each section an additional item is added to the house icon, therefore the main logo is always recognisable yet in an altered state. Also a unique colour palette was chosen. Accordingly the colour of links and headlines changes from section to section. - Rental Section - Rental Section - Property Details - Foreclosures Section - Valuation Section - Property Management Section - Big Brother - Launch Page

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