Kuriya (くり屋) is a new product line for Nanyouken (南陽軒) which we designed in collaboration with Tonoloop Networks Inc. Nanyouken is a confectioner specialised on chestnuts sweets with over 100 years of tradition from Nakatsugawa, Gifu prefecture in Japan. The name “Kuriya” is derived from the Japanese word for chestnut “Kuri” (栗 or くり) and “Ya” (屋), which means shop or store.
This project involved:
- Corporate identity design development, including logo
- Design of print collateral and various packagings
- Web design, (X)HTML/CSS template coding and setup of an online shop
The design process started with the development of a new logo and deciding on colours and fonts. The logo obviously takes reference from the spiky outside of a fresh chestnut. For the further packaging design the illustrations of chestnut and persimmon flower were used, the main ingredients of the first two products added to the Kuriya line. The corporate design and illustration were then applied to print collateral and various packagings i.e. sweet wrapper papers, printed paper bags, leaflets, obis (a paper belt for the packaging), stamp design, gift wrapping paper etc.
In between an extensive photo shoot was carried out in Gifu forest, capturing the initial Kuriya sweet products in a natural setting in front of a stunning waterfall. Photos by Sebastian Mayer. These images, plus extra packaging shots were used for the website imagery. After the completion of the print design a new shop website was designed and set up on the Japanese Color-Me Shop! pro e-commerce platform.