We recently had the pleasure to work on a website relaunch for D4V:
D4V (Design for Ventures) is a venture capital firm in partnership with IDEO. We enable early stage Japanese ventures to create impact in the world through insights, design, capital, mentorship and connections.
The website identity and UI was designed by the world-renowned global design and innovation company IDEO. Code refactoring and optimization by Bento Graphics.
We implemented the following recoding, optimization and extension tasks:
Full code refactoring (rebuilding) of website in a widely supported HTML5 responsive framework.
Overall design, usability and typographic enhancements.
Integration of the News section which automatically displays the most current Facebook news posts. Further consulting for setup of Facebook multi-language posts. Japanese facing page displays the Japanese split-posts from Facebook.
Implementing the new Company Portfolio section featuring a gallery slider and extensive modal content and links to all invested companies.
Adding the Japanese website version and typographic enhancements for Japanese language.
Review of usability and optimization of website animations.
Best practice SEO enhancements e.g. rich semantic HTML5, headline tags, Open Graph tags, Twitter card, meta tags and others.
Extensive cross-browser and device compatibility testing.
Tokyo streets are bursting with visual delights at every turn and Tokyo Signs is our place to gather them.
Our aim is to capture everything we encounter in the Japanese streetscape: roadmarks, signage, advertising, traffic signs, storefronts, sign boards, neon lights, street art and everything in-between.
We use those inspirations to create fresh graphics for products which are a tribute to Tokyo and its visual street culture.
The Identity & Website
The Tokyo Signs logo takes cues from the glittering neon signs and the Kanji character for Tokyo (東京). Generally a thick line style and rasterized patterns are used for illustrations.
The homepage of the web shopping site resembles a short stroll in the a Japanese street. The photos are continuously updated by our Instagram account and the products sprinkled in-between pay tribute to their surrounding with street inspired graphics and patterns. After each site reload the layout reorders like the fast changing Japanese cityscape.